ABOUT US

BLUYEL is an one-stop shopping platform for fashion & lifestyle. It selects high-quality & up-and-coming designer brands from the world, shares the latest art trend information and delivers creative brand ideas.

BLUYEL offers the latest, trend-setting fashion, accessories to its customers, and provides home and lifestyle goods, curating a truly global and exciting assortment at the leading edge of culture.

BLUYEL is headquartered in Hong Kong, China. It has been developing the markets in Chinese Mainland and Hong Kong, as well as Southeast Asia, adopting a new retail model that combines online and offline channels. Currently, it has physical stores in Ningbo and Hangzhou China, and also boasts a very active digital community on Instagram, Facebook, RED, Weibo, WeChat, and more.